EMPAC, European Metal Packaging

Empac, European Metal Packaging, the association bringing together European producers of rigid metal packaging and their supply chain partners, has recently launched an innovative social media programme: Cans for Life. 

Through creative, zany, and inspiring stories, the numerous everyday uses of metal packaging are highlighted. Cans for Life covers environmental topics and provides advice on how to upcycle empty packaging after its use, as well as on how to cook a delicious and healthy meal with canned food, how to use cans to decorate, and which artists have chosen cans as the basis for their art work.

http://cansforlife.eu/